01 · Identity
UDDA turns preparation into a visual language. A confident Arabic mark, expressive hand-drawn gestures and a packaging system designed to make every tool feel considered before it is even opened.
02 · Colour
Select a colour to copy its value
03 · Idea
The system is built around readiness: hands arranging, holding, measuring and pouring. The gestures never explain coffee literally—they reveal the precision and pleasure behind it.
04 · Craft
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05 · Packaging
06 · Dispatch
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07 · In context
08 · Digital
Brand identity, packaging and art direction by Hadi Samir